$350
Google Business Profile tune-up
Categories, hours, services, photos and description cleaned up, plus a review link and a simple script your staff can use to ask for reviews.
Delivery3 business days
Business consulting · Madison, Mississippi
Built for Main Street.
Marshall & Main gets your business out of your head and running on systems: SOPs and handbooks, efficiency checks, customer communication, automation, brand kits, websites and Google profiles. From an owner who runs three locations himself.
3locations I co-founded and run
~20people on the team I lead
27,000+appointments moved to software I built
DOLregistered apprenticeship I set up
Projects
Fixed prices, so you know the cost up front
Every project starts with a free 20-minute call. If it's a fit, you get a written quote at these prices before any work starts. Half is due to start and half when you approve the final files.
$350
SOP starter
Up to 3 SOPs for one process, like opening and closing or checking in a new customer, plus a one-page daily checklist.
Delivery5 business days
$750
Department SOP manual
Up to 10 SOPs for one area of your business, with clear steps, who owns each step and when to escalate, plus daily checklists.
Delivery10 business days
$1,500
Full operations manual
Up to 25 SOPs, checklists, role responsibilities and a new-hire guide, so new people can learn the job from the documents.
Delivery3 weeks
$750
Employee handbook draft
A plain-language handbook covering pay, time off, conduct and your policies, written in your voice and ready for your attorney to review.
Delivery10 business days
$750
Brand kit
A new logo with three rounds of options, your colors and fonts, logo files for print and web, social media images, a business card, an email signature and a brand guide.
Delivery2 weeks
$1,200 and up
Small business website
Up to 5 pages, a contact or booking form and Google setup. Add hosting and small updates for $50 a month.
Delivery2 to 3 weeks
Quoted
Custom apps and automation
Online ordering, booking, texting, reports, or a full operations system like the one Tino's runs on. Plan members save 15%.
DeliveryAfter a free call
Featured project
Never miss a customer
Calls, texts, email, website forms, Facebook, Instagram and Google messages. When they land in seven places, some never get answered. I set it up so every message reaches one place your team checks, and every customer hears back.
- Every channel mapped and routed to one inbox or alert
- Missed-call text-back, so a missed call becomes a conversation
- After-hours and holiday auto-replies with your booking link
- Call routing, plus voicemail sent to text or email
- Appointment reminders and confirmations
- 10 saved replies and a response-time SOP: who answers what, and how fast
Built from the phone and texting setup we run at Tino's. Your phone and texting services bill you directly.
All customer messages 0 unanswered
Missed call(601) 555-0142Auto-text: Sorry we missed you! Book here…1 min
Web formJess R.Do you have any openings Saturday?6 min
FacebookMarcus T.What are your hours today?Auto-reply
GooglePriya S.Do you take walk-ins?12 min
TextDana W.Running 10 minutes late!2 min
Monthly plans
Your business team, for one monthly price
For owners who want it handled every month instead of one project at a time. Three levels, each with more done for you. Choose a term: the longer it is, the less you pay each month.
Basic
Keeps your Google profile, reviews and SOPs current. About 4 hours of work a month.
$400a month, 12-month term
No onboarding fee on a 12-month plan
- Google Business Profile kept current: 4 posts and new photos a month, answers to questions and a reply to every review
- A review-request system: a counter QR code and a text or email your team sends after each visit
- Missed-call text-back and an after-hours auto-reply on your phone or texting service
- Website hosting and care, with up to 1 hour of edits a month
- 1 new SOP or checklist each month
- A deadline tracker for your annual report, licenses, insurance and software renewals, with reminders
- A monthly snapshot of calls, reviews, Google views and website visits, plus a 30-minute check-in
- Replies within 2 business days
Growth
Brings in more customers and makes sure none slip through. About 8 hours of work a month.
$800a month, 12-month term
No onboarding fee on a 12-month plan
- Everything in Basic
- The Never Miss a Customer setup in your first 30 days, a $950 project included
- A monthly marketing plan with 4 social posts and 1 email or text campaign, like rebooking or a seasonal promo
- Local SEO: website pages, listings and reviews that help nearby customers find you
- Up to 2 SOPs a month
- 1 new automation every quarter, like reminders, review requests or lead follow-up
- 1 design a month: a flyer, menu, sign or social graphic
- A quarterly efficiency check, plus a review of your software and subscriptions to cut what you don't need
- A monthly strategy call and replies within 1 business day
Full Service
Systems, marketing, branding and automation, all handled. About 15 hours of work a month.
$1,500a month, 12-month term
No onboarding fee on a 12-month plan
- Everything in Growth
- A brand kit and a new or rebuilt website (up to 5 pages) in your first 90 days
- Up to 4 SOPs a month, plus an employee handbook and training checklists
- A hiring kit: job posts, interview questions and a new-hire onboarding plan
- 8 social posts, 2 campaigns and a customer newsletter each month
- 1 new automation every month
- A simple dashboard of sales, bookings, reviews and response times
- A quarterly review of your prices and service menu
- 2 calls a month and same-business-day replies
Custom apps are quoted separately, and plan members save 15%.
You pay for your own software, ads and domain, so the accounts stay yours.
After your term, plans continue month to month at the 3-month rate until you cancel.
Recent work
Real businesses, real results
Every service on this page is something I've already built for a real business, starting with my own.
Tino's Pet Grooming · Website
A website that books customers for three locations
A warm, fast site for a grooming, daycare, boarding and training business, with online booking, location pages and a training program page.
Visit tinospetgrooming.com
Lakeland Nutrition · Custom app
Order-ahead and delivery app, connected to Square
Customers order ahead for pickup or schedule a delivery window from a menu of 550+ flavors. Staff see every order on one live board.
Try the live demo27,000+appointments moved over
3locations on one system
25built-in reports
$10K+estimated yearly savings
Tino's Pet Grooming · Operations software
Pet OS, the system all three shops run on
Custom software that replaced our old scheduling system: booking, check-in, grooming, boarding, daycare, payments, staff and reports in one place.
Lakeland Nutrition · Brand kit
A brand guide built from her own menu
Logo versions, a color palette sampled from the menu, fonts and custom graphics for social posts, all in one guide the team can hand to any printer.
- Full SOP manual
- Daily checklists
- Employee handbook
- HR forms and waivers
Tino's Pet Grooming · SOPs and training
SOP manual, daily checklists and handbook
Step-by-step SOPs for every role, opening and closing checklists and a plain-language handbook, so new hires learn the job from the documents.
- Program standards written
- Skills-based schedule
- Apprentices enrolled
- ETPL approved
Tino's Pet Grooming · Workforce
DOL-registered apprenticeship, approved for ETPL
A registered apprenticeship that trains new groomers on a set schedule, approved for Mississippi's Eligible Training Provider List.
How it works
Four steps, no binder nobody reads
- Step 1
Free 20-minute call
You tell me what's slowing things down. I tell you what I'd fix first, even if you don't hire me.
- Step 2
A written quote
A fixed price and a delivery date for a project, or the plan that fits. Nothing starts until you say yes.
- Step 3
I learn how you work
A walkthrough or phone videos of the job, so everything I make matches how the work really gets done.
- Step 4
You review, I finish
You mark up the drafts, I revise, and you get files your team can use, plus help rolling them out.
About
An owner, not just a consultant
I'm Chandler May, founder of Marshall & Main and co-founder and CEO of Tino's Pet Grooming, a grooming, boarding, daycare and dog-training business in the Jackson area. Our third location opens in November.
I wrote our SOP manual, daily checklists and employee handbook, built a DOL-registered apprenticeship for new groomers, manage our Google listings and website, and built the software we run all three shops on.
Before that I spent 15 years in sales and marketing, mortgage lending and real estate, and I have a marketing degree from the University of Memphis. Marshall & Main is the same work I do for my own business, done for yours.
Questions
Good to know
What's the difference between a project and a plan?
A project is a one-time job with a fixed price, like an SOP manual or a website. A plan is ongoing help every month: your Google profile, website, SOPs and marketing keep moving without you having to manage them.
How do plan terms work?
You pick a 3, 6 or 12-month term. Longer terms cost less per month, and 12-month plans skip the onboarding fee. After your term, the plan continues month to month at the 3-month rate until you cancel. Unused hours don't roll over.
Do you only work with local businesses?
No. I'm based in Madison, Mississippi, and I meet local owners in person, but most of the work happens over video calls and shared documents.
What kinds of businesses do you help?
Shops and service businesses with 3 to 50 people: grooming, beauty, restaurants, nutrition clubs, retail, clinics, fitness and home services.
Who pays for software and ads?
You do, directly, so the accounts stay in your name. That includes tools like your booking system, texting service, domain and ad spend.
Do you guarantee Google rankings?
No one honest can. I do the work that moves local rankings: your Google profile, reviews, website pages and listings. Your monthly snapshot shows what changed: calls, views, reviews and visits.
Do you use AI?
Yes, as a tool for speed. I do the interviews, structure and final wording myself, and I review every page before you see it.
Is the handbook legal advice?
No. It's a clear, complete draft for your attorney to review, which usually makes that review faster and cheaper.